Sales Demonstration Coaching

Organizational Training

Sales
Demonstration Coaching

A demo call is an essential part of the sales process. It shows, demonstrates, and tells what the product/service does, stimulates attention, and generates interest and demand. 

However, for many sales/growth/business development teams, the demo is a bottleneck: training sales representatives or engineers to deliver it, takes up a lot of managerial time and organizational resources. Providing quality feedback and repeatedly watching presentations heavily burden the already busy team members, sometimes even causing them to forfeit other tasks. This leaves sales with the impossible choice of harming experienced team members' outputs or compromising demo quality.

Fortunately, there is a unique training that can easily help overcome these difficulties - empowering salespeople to present technological demonstrations and sales talks accurately and charismatically.

Table of contents:

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Regain control
over the sales process

Working with me, you will enjoy the best of all worlds: rhetorical knowledge at an international level based on years of successful debate at the highest levels, combined with my familiarity with technology and general knowledge.

With sharp, and immediate feedback, we will improve all aspects of the presentation: structure, content, and delivery. The demos and messages will be consistent and delivered uniformly, yet flexible enough to suit (or be adapted to) the client's requirements. Demos will feel natural, effortless, and authentic even if they follow a script or template. You will also learn to improvise and respond to any objection. 

Organizational goals

  • Upsell - effortless and fascinating demos from your first client -> increased sales.
  • Enhance employees' ability to communicate the big picture fluently while successfully weaving complicated technical information and data into coherent and concise messages.
  • Empower employees to deliver company values and messages persuasively.
  • Ensure employees convey a consistently professional and savvy image in the eyes of existing or potential clients, armed with the right words and answers.
  • Save precious managerial time, otherwise spent on numerous dry runs and feedback cycles.

5 steps for
achieving the perfect demo

Analyze your product or service (features)

Analyze your product or service (features), but more importantly, the value they provide customers. We will peek under the hood of the technology to reveal the captivating story hidden beneath the technical jargon. We'll examine your customers' expectations and prior knowledge. We'll also bring your relative advantages to the table. This will be done during a prep session or phone call with a company point of contact.

Watch a successful demo

Watch a successful demo from a senior salesperson to allow me to understand better the sales process (live or a video recording).

Hold a Dry run of the presentation with each team member

Hold a Dry run of the presentation with each team member, and identify current challenges: Incoherent structure, lack of focus and unclear main message, overly complicated or simplistic language, or unpersuasive performance.

Prepare for client engagement

Prepare for client engagement Preempt objections, identify difficult questions, and ensure great answers in advance.

Practice, practice, practice

Practice, practice, practice and get instant feedback, both particular and holistic e to achieve effortless fluency.

Ideal for

  • Large or growing sales teams that wish to improve quickly.
  • Training courses and onboarding processes for sales engineers and salespeople.
  • Sales managers who want to improve demo call success rates in their organization.
  • Managers who want to reduce the burden on senior employees while still supporting other subordinates in their work.

More sales -supporting content and training

Refresh, update, or rebuild the demo presentation deck

we will work with the entire team or sales managers to create a convincing sales presentation. We will identify possible objections and come up with winning responses, find areas of disagreement and lack of understanding, formulate the advantages, combine words that increase sales, etc. This presentation deck could be the basis for the team'

An introductory lecture about persuasion and selling

Top debaters' tips and tricks to improve any demo effectiveness. During this session, we will cover the role  of rhetoric in the customer journey. We will go over listening tips and objection-handling templates, among other topics. Combining a simulation in a team-wide forum with voluntary participation is possible

Want to invest in a necessary skill for work, and helpful for life?

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